BLUM APPOINTS NATIONAL SALES MANAGER

FOLLOWING HIGHLY SUCCESSFUL LAUNCH
OF ‘SCHOOL GEAR’ KITS

Michael Fessinger to Head Sales Team

As Company Enters Period of Accelerated Growth

 

NEWBURYPORT, Mass., July 28, 2014 –

Blüm, a leading manufacturer of premium arts, crafts and school supplies today announced that Michael A. Fessinger has joined the company as National Sales Manager. Mr. Fessinger assumes his new responsibilities as Blüm is experiencing an overwhelmingly positive market response to its new “Blüm School Gear” kits, which were introduced for this year’s back-to-school season.

Mr. Fessinger brings a wealth of experience selling to mass-market, gift and toy retailers. In addition to direct sales and sales team management, his expertise includes new product launches, expanding product lines, developing new markets, distribution, marketing and promotion.

Robert Thompson, President of Blüm, said, “We are very fortunate that Mike is joining us at a time when we are poised for unprecedented growth. We will draw on his considerable sales, marketing and management skills as we continue to roll out the School Gear line and build on our earlier successes with our Kid’s Kits and Carioca brand of markers.”

Before joining Blüm, Mr. Fessinger was National Sales Manager for Artgame, a manufacturer of 3D Lenticular Products.

About Blüm School Gear Kits

Blüm School Gear kits make shopping for high-quality classroom supplies easier and less expensive while helping students and parents meet the requirements of teacher school supply lists. The kits, with three versions designed for students K-8, are now available nationwide at Amazon, Staples, W.B. Mason and local retail stores. With a suggested manufacturer’s retail price of $29.95, all kits will contain the highest quality and most durable school supplies available and will meet or exceed teachers’ guidelines. The kits, made of durable 420D Dobby Nylon, are available in four colors and are customized to meet the needs of each grade level.

About Blüm

Blüm (pronounced “bloom”) is the flagship brand of the Blumberg Company, which was founded as a high quality gum eraser manufacturer in 1936. Although Blumberg has evolved over the years, it remains a family owned business focused on producing high quality products at reasonable prices. In addition to the Blüm School Gear kits, Blumberg manufactures Blüm art and travel kits as well as erasers, print making blocks and its own line of colored pencils. Blumberg is also the exclusive distributor of high quality art products manufactured in Italy by Carioca.

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Contacts

The Rose Group LLC
Steve Rose
203-329-8871 (o)
917-822-9672 (c)
steve@rosegroup-pr.com

 

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