Blum Reports Highly Successful Launch
of School Gear Kits Far Exceeded Expectations
Broad Support Among Parents, Students and Teachers, High-Profile Traditional
and Social Media Campaigns Helped Spur Sales for 2014 Back-to-School Season
Sep. 10, 2014 - PEABODY, Mass. –
Blüm, a leading manufacturer of premium arts, crafts and school supplies, today announced that sales of its “School Gear (http://www.blum-usa.com/school-gear.html)” kits far exceeded the company’s internal sales projections because of an overwhelming positive market response to the new products, which make shopping for high quality school supplies easier and less expensive.
The kits, with three versions designed for students K-8, became available nationwide in early July and are sold by Amazon, Staples and W.B. Mason as well as other online retailers and retail stores across the country. With a suggested manufacturer’s retail price of $29.95, all kits contain the highest quality and most durable school supplies available and meet or exceed teachers’ guidelines.
Robert Thompson, President of Blüm, said, “Based on our own experiences of back-to-school shopping with our children, we believed that the School Gear kits would be popular with students, parents and teachers alike. But, frankly, we underestimated how quickly the kits would catch on and enjoy such broad support, especially with the shortened sales cycle we had this year.”
In addition to the high quality and universal appeal of the kits, Mr. Thompson credited strong marketing support, including high-profile traditional and social media campaigns, with spurring sales. “We committed to investing in marketing programs to support our retailers early in our launch planning. We are very pleased with the results and we will augment these efforts for the 2015 – 2016 school year.”
About Blüm School Gear Kits
Blüm School Gear kits make shopping for high-quality classroom supplies easier and less expensive while helping students and parents meet the requirements of teacher school supply lists. The kits, with three versions designed for students K-8, are now available nationwide at Amazon, Staples, W.B. Mason and local retail stores. With a suggested manufacturer’s retail price of $29.95, all kits will contain the highest quality and most durable school supplies available and will meet or exceed teachers’ guidelines. The kits, made of durable 420D Dobby Nylon, are available in four colors and are customized to meet the needs of each grade level.
Blüm (pronounced “bloom”) is the flagship brand of the Blumberg Company, which was founded as a high quality gum eraser manufacturer in 1936. Although Blumberg has evolved over the years, it remains a family owned business focused on producing high quality products at reasonable prices. In addition to the Blüm School Gear kits, Blumberg manufactures Blüm art and travel kits as well as erasers, print making blocks and its own line of colored pencils. Blumberg is also the exclusive distributor of high quality art products manufactured in Italy by Carioca.
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